Discover How To Write Fun, Attitude-Packed Personality-Driven Emails That Sell Like Crazy…

If you want to craft punchy, personality-driven emails that command attention and get readers thinking, laughing and talking… 

… while bringing in a ton of sales and making you impossible to ignore…

Then let me hand you a dead simple — yet shockingly effective — way to write your best emails yet, faster than ever before.

What’s the secret, you ask?

Well that’s a self-help book, published in 2006, and read by folks who believe they can get everything they want in life just by “manifesting” really hard…

But that’s not important right now…

What is important is writing with attitude:

• A.K.A. creating with gusto, passion, humor, and a healthy disregard for boring…

• Showing up with energy, stories, and your own damn voice…

• Turning your quirks, scars, and battle-won lessons into a magnetic edge nobody else can fake or copy.

• And drawing in the kind of people who read your words and instantly think, “This is my person.” — People who get your vibe, align with your mission, and want exactly what you’re offering.

Best part: You don’t need to be a master storyteller or a hotshot copywriter to do all this, either.

In fact, when you’ve got the right mentality and system that makes writing feel fast, fun, and more like riffing with a friend than pulling teeth…

You can achieve all this — and more — by just doubling down on what makes you, YOU.

And in doing so, you’ll not just be keeping up with the massive seismic shift that’s rocking every nook-and-cranny of the online marketing world…

You’ll be thriving in it. Leading in it. And making noise while the cookie-cutter crowd quietly fades.

The Greatest Seismic Shift Happening in Online Marketing:
The Content Tidal Wave

Flashback to the 1950s: Three TV channels. A few crackly radio stations. And the morning paper on the doorstep. That was it as far as "content" went.

Even when I was growing up in the 90s and early 2000s, “content” was something you waited for. It aired once. You missed it? Tough luck. It didn’t live on in reels, shorts, feeds, or autoplay playlists.

Fast forward to today: We’re drowning in a content tsunami...

Videos, memes, threads, shorts, newsletters, blogs, reels, rants, and AI-churned word sludge...

It’s all-out attention warfare!

YouTube alone gets 82 years’ worth of video uploaded every. single. day.

That’s one full human lifetime — compressed into 24 hours — uploaded, indexed, and waiting to steal your prospect’s focus before you’ve even written your subject line.

And that’s just YouTube. Then you’ve got Netflix, Prime, Disney+, HBO Max… all firing dopamine straight into your prospect’s prefrontal cortex…

Plus TikTok, Instagram, X, LinkedIn…

They’re all continuously optimizing their algorithms to feed their insatiable appetite for more and more human attention.

And don’t even get me started on email.

The number of emails hitting the typical person’s inbox each day has DOUBLED over the last decade…

Meanwhile, AI is out here pumping out more content than a marketer on meth… most of it as inspiring as a bowl of soggy Weetabix.

All this is to say that:

Human attention is finite, but the competition for it is fiercer than ever.

So if you want to stand a hope in Hell’s chance of getting your emails opened and read by your ideal prospects…

Generic sales-focussed emails frankly no longer cut it.

So what is the solution?

Just “Provide More Value” Says The Out-of-Touch Guru

Ask the average marketing “guru” and they’ll tell you:

“You’ve got to give value in your emails. Educate. Teach. Serve.”

And yes, value is important. It has its time and place.

But right now… the internet’s drowning in so-called “value.”

Every marketer and their auntie is pumping out “helpful tips” and “free lessons” in a desperate attempt to garner a modicum of attention.

And quite frankly…

Value — at least in the way people typically think of “providing value” — is a dime a dozen these days.

Worse still: These tip-heavy, value-first emails fail spectacularly at converting curious readers into cash-in-hand buyers.

Reason: They skip the single most important lever in the entire email marketing game...

Building a bond between you and the people on your list.

And the #1 reason most marketers suck at forging real connections?

They’ve walked right into what I call…

The Personality-Suppression Trap

Most small biz owners and email marketers have fallen for this trap, hook, line and sinker.

You’ve been told to “model what works”...

So you follow “the best email copywriting frameworks” to the letter… you mimic other people’s “winning emails”... and you become overly reliant on swipe files and templates…

And to what ends, pray tell me?

To trade frameworks for feelings…

Best practices for your actual personality…

And slowly sandpaper your voice down until it sounds like every other Tom, Dick, and guru-wannabe slinking into your reader’s inbox.

I say, SCREW THAT!

• Screw getting drowned out by the loudening inbox noise…
• Screw writing emails that are indistinguishable from everybody else's…
• Screw letting yourself and your business fade into obscurity — or worse — irrelevance… and letting your message and inner genius go unnoticed.
• Screw falling into the personality-suppression trap!

If you actually want to stand out…

If you want your emails to cut through the noise, spark real reactions, and sell without sounding like a sleaze…

Then you HAVE to lean into your quirks, your truth, and your full, unfiltered self…

And Unleash the Creative Beast Inside You — A.K.A. Your Attitude

Unleashing your attitude means:

• Embracing your personality, not shying away from it…
• It means leading with you, your quirks, your stories, your passion…
• And pouring all that into your words — your hard-won lessons, your sense of humor, your take on the world, your bruises, wins, missteps, and messy middle chapters...

… then weaving them together into something writing that is so undeniably alive, it can’t be ignored.

That’s your unfair advantage.

It’s the thing that no other marketer can “swipe” from you. It’s the thing that no AI can meaningfully fake.

And it’s what allows you to deliver ideas, insights, and wisdom with a voice that's unmistakably yours.

When you successfully channel your inner attitude, writing becomes easy. Effortless, even.

The words flow from your fingertips like water.

You feel energized and inspired to create.

Your writing becomes infused with a magnetic energy that draws in kindred spirits who resonate with your values, your mission, and who are a perfect fit for what you do and sell.

And because of this…

Writing with “attitude” isn’t just a nice creative outlet. It’s freakishly profitable.

It’s what helped me carve out a name in the cutthroat arena of direct-response copy…

Land gigs working with top-tier marketers I used to study from…

And turn my email list into a real, revenue-generating business I actually enjoy running.

And yes, you can absolutely do the same!

No big audience. No fancy writing degree. No perfectly polished persona required.

When you tap into this creative beast — the boldest, most uncensored version of you — you’ll write emails that feel like a snippet of your subscriber’s favourite podcast: Raw, real, unexpectedly funny, packed with perspective and punch.

The kind of emails that grab ‘em by the eyeballs…

So when your readers visit their inbox, your email will be the first one they click on and buy from.

Most writers have to wait and pray for inspiration to strike to write a single email like this once in a blue moon…

But I can show you how to summon your creative beast on demand…

With a proven, plug-and-play system that transforms your unfiltered personality into your highest-earning asset.

That’s what I want to share with you today.

Introducing:

The Emails with Attitude Digital Cookbook is a powerful system for unleashing your creative beast and crafting money-making emails that ooze personality, charm, and irresistible appeal.

Whether you’re an entrepreneur… a copywriter… a total newbie… or a seasoned writer…

This cookbook makes writing your best emails as simple as just being your true authentic self and following one of my fully-customizable email recipes:

• You’ll get my battle-tested, step-by-step methodology for crafting your best emails yet in just 20 minutes (or less).
• You’ll unlock personality-fuelled frameworks that bulldoze writer’s block like a wrecking ball… delivering fresh, high-converting email ideas on tap, so you’re never staring at a blank doc thinking, “I’ve got nothing.”
• And you’ll master the art of turning your personality into a sales engine — injecting your voice, your humour, your quirks, and your worldview into every email you send…

Here’s a small taste of what you’ll discover inside the Emails with Attitude Digital Cookbook:

The Principles:
The 22 core principles behind writing emails with attitude.

• What Moses’ 10 commandments can teach you about writing with authority... And why hesitation kills sales.
  
  
• How to diagnose your audience’s problems like a masterful email doctor. (And why this simple technique makes selling feel effortless.)
  
  
• 3 subtle (yet powerful) ways to plant seeds of desire in your reader’s minds
  
  
• The ideal length of an Email with Attitude (Yes. I give an exact word count.)
  
  
• The psychological power behind EXPOSING YOURSELF to your email list.
  
  
• One type of ridiculously profitable email you should NEVER send to your list (and why.)
  
  
• The sneaky power of “implied benefits.” Why telling stories beats making big promises every time.
  
  
• How a single “cold read” sentence can make your email feel like it was written personally just for your readers. Even if you’re sending it to thousands.
  
  
• The simple, repeatable framework for creating a movement with your email list. (Hint: It starts with declaring war on a common enemy.)

And more…

The Raw Ingredients:
The only research process you’ll ever need to dominate any market.

• How to create a simple research document that becomes the never-ending wellspring for hundreds of emails.

• 20 universal objections that are stopping readers from buying your offers.

• The old-school proverb that every modern copywriter must live by — and how it ensures your emails pack a punch.

• Secret questions that unlock the hearts and wallets of your audience.

• Eugene Schwartz’s timeless advice on demand… and how it reveals where your email strategy should start.

• The unexpected places your audience is spilling their deepest secrets online.

• The “floating soap” discovery story that could revolutionize how you think about product positioning.

• The #1 emotional trigger most copywriters overlook — and how it can double your email engagement.

• Why a tale of your disastrous holiday will sell more than a polished pitch.

And more…

The Recipes:
19 email recipes to whip up profitable attitude-filled emails in a flash.

• The “protein-dessert-appetizer” approach to crafting emails that are as irresistible as a Michelin-star meal.

• How to turn a moment from your favorite TV show or viral meme into thousands of dollars in your bank account.

• How to future-pace your audience into a dream scenario with your product. (Sensory tricks included!)

• The “Six Degrees of Kevin Bacon” method for finding seamless transitions to your CTA (even from the weirdest stories).

• The one-word email openings that grab attention faster than an unexpected plot twist.

• 7 secret ingredients for writing unskippable subject lines.

• Think clickbait is dead? Discover the strange truth about writing honest, curiosity-packed subject lines that deliver.

• The 15 types of opening lines that make your email feel personal, engaging, and impossible to ignore.

• 20 short, punchy CTA formulas you can swipe right now to skyrocket your conversions.

And more…

The Flavor:
The key to developing a unique writing voice that is authentically you.

• How developing a unique writing voice can turn bland emails into inbox favorites your readers can’t wait to open.

• What hip hop, regional slang, and timeless idioms can teach you about crafting a writing style that sticks.

• The secret to channeling your personality into a persona that captivates readers and drives action.

• A punchy rhythm trick top copywriters use to create emails that feel alive.

• How to mimic your client’s voice so seamlessly their audience will never suspect a ghostwriter.

• Discover the 10 persona-archetypes that make your emails unforgettable.

• Why understanding your client’s favorite words, cadence, and persona makes you a copywriting MVP.

• How writing with a mismatched persona can sabotage your email strategy — and how to nail the perfect fit.

• A guide to mastering cadence — the heartbeat of writing — helping you keep your readers hooked from start to finish.

How It’s Served Up:

The Emails with Attitude Digital Cookbook is delivered inside a distraction-free, no-fuss membership portal.

Pop inside and you’ll find 21 high-impact written modules that break down the entire Emails-with-Attitude system — from the first spark of an idea… to the final click of “send.”

You can devour the whole thing in an afternoon (if you're the binge-reading type)…

Or nibble through it module by module over the course of a week or two… whatever suits your brain and schedule.

And this Cookbook isn’t just a “read once and forget it” kind of thing, either.

It’s a living, breathing toolkit you’ll keep coming back to…

Whether you’re stuck on a subject line, brainstorming a fresh email hook, or just need a kick up the creative backside to get going.

Use it to jumpstart new emails, beat writer’s block, and refine your voice until this new way of writing — this attitude-fuelled magic — becomes second nature to you.

It's built to become your go-to secret weapon every single time you sit down to write an email for your own brand or for clients.

Read it once and your emails will never sound the same again.

Read it often, and you’ll become the writer people wait for in their inbox.

Now Here’s the Deal:

The Emails with Attitude Digital Cookbook is built for business owners, creators, and copywriters who want to stand out in the inbox…

So if you’ve got something worth selling — or clients who do — whether it’s a digital course, a killer service, a physical product, or just your own bloody brilliance…

Emails with Attitude gives you the frameworks, prompts, and voice-finding tools to sell more of it, more often, with more ease than you ever thought possible.

And you’ll have a blast doing it, too!

As for the price?

It’s just $88.

That’s it.

Just a straight-up, one-time payment for the full email cookbook — with 21 written modules packed with the best tactics and techniques I’ve learned and developed from over a decade of writing money-making emails…

All wrapped up in a repeatable, easy-to-apply system that will flip the way you think about email…

And completely change how you write, persuade, and turn subscribers (yours or your clients’) into buyers who actually look forward to hearing from you.

And here’s the kicker:

Even if you’ve only got a small-but-mighty email list — say, a few hundred people — just one strong email using the Emails with Attitude methodology could pay for the Cookbook multiple times over.

And if you’re a freelance copywriter?

Even beginner email writers charge $50–$100 per email — meaning you’ll make your money back in one or two gigs, tops.

And it gets even juicer when you consider that once your emails start converting like bangsticks, you’ll easily be able to raise your prices, too… and clients will happily pay them because you’re making them BANK.

Not too shabby for 88 bucks, right?

One email and it could pay for itself. Ten emails and it could change your business. A hundred? Whole new playing field.

I’m sure you can see the no-brainer value in this, but now the ball is your court.

It’s Decision Time

Right here. Right now. Two paths lie ahead…

And the one you choose will shape what your next 90 days look like.

Path 1: Close this page. Keep doing what you’ve been doing.

Keep battling the blinking cursor.

Keep second-guessing every subject line.

Keep pumping out “decent” emails that technically get the job done — while quietly wondering if you’re missing a trick.

Spoiler: You probably are.

Sure, maybe you figure it out eventually.

Through trial. Through error. Through dozens of hours dissecting what works and what doesn’t.

And if that’s the road you want to walk — slow, scrappy, and solo — then fair enough, I can’t stop you.

But there’s another option. A faster, more fun, and wildly more profitable one.

Path 2: You grab the Emails with Attitude Digital Cookbook today…

And here’s what happens next:

3 days from now…

You’ve breezed through the modules in one or two sittings.

Your notebook (or notes app) is overflowing with punchy ideas, bold hooks, and story sparks.

For the first time in ages, writing emails feels fun again… like play, not pressure.

3 weeks from now…

You’ve sent a batch of personality-packed emails — the kind that make your readers smile, hit reply, and even forward to their mates.

Sales are rolling in.

Replies feel like fan mail.

And you’re finally building a connection machine that prints money and builds trust.

3 months from now…

Your only regret is not grabbing this Email Cookbook sooner.

Your email subscribers are opening, reading and buying from your emails like never before… and eagerly awaiting your next one.

You’ve built a loyal, responsive audience that buys, replies, shares, and has your back.

You’re writing emails with confidence, clarity, and swagger.

You’re selling more, without feeling pushy.

And you’re finally making real money from that list you worked so hard to build…

On your terms. With your voice. Doing something you genuinely love.

If you’re serious about making that vision your reality — the high-performing attitude-packed emails, the easy sales, the inbox replies that feel like fan mail…

Then this is your first step.

Grab your copy of the Emails with Attitude Digital Cookbook now and let’s make it happen.

What the Hell are You Waiting For?

You’ve made it this far down the page. That means something.

You’re clearly interested.

So if there’s some anxious little gremlin whispering, “maybe later…” or “what if it doesn’t work for me?”

Let me help you punt that little gremlin straight into the sun.

It’s not the price holding you back, come on.

You’ve probably got $88 worth of forgotten tech, dusty books, or old junk lying around that you could flip on eBay in an hour.

And if your brain’s saying, “Eh, I’ll do it tomorrow”…

Let me stop you right there.

Tomorrow is a myth. Yesterday’s gone.

The only time that’s ever mattered — the only time that ever will — is right now.

The happiest, highest-earning, most fulfilled people in the world?

They don’t delay decisions that take five minutes to make — especially when the upside is this big.

They handle it. They click. They commit. And they move forward.

Your life has a purpose. A meaning. You’ve got goals. You’ve got dreams. 

And they didn’t show up in your heart just to be ignored.

Don’t give in to apathy, doubt, or delay.

Deep down, you know this can work for you — that this could be the thing that finally unlocks your voice and your potential… opening up your world to a plethora of exciting new beginnings…

So don’t wait.

Seize this moment.

Grab your copy of the Cookbook and let’s go.

Just click the button below to get started…

And I’ll see you on the inside.

Here’s to unleashing your creative beast, writing with swagger, and selling with soul,
Kenneth Turnbull