Lately, I’ve been re-reading The Ultimate Sales Letter by Dan Kennedy — and oldie but a goodie — and I came across a gem of a quote. Kennedy mentions a brilliant copywriter named John Francis Tighe, who liked to say: “In the land of the blind, the one-eyed man is king.”His point? In most markets,

Quick email copywriting lesson for ya: Ever seen a guy swing a wild haymaker in a street fight? It’s the kind of punch that, if it lands, will send someone straight to dreamland. Lights out! But if is the key word. Like if my uncle had gills, he’d be a goldfish. But he doesn’t. So

This post has nothing to do with copywriting… … but it will help make you (and the copy you write) considerably more persuasive. And all you have to do is shun one bit of ill-conceived advice from The Wolf of Wall Street. The advice in question: In one of the movie’s scenes, Jordan Belfort is