Written by Kenneth Turnbull – June 4th, 2019 Storytelling is one of the most important skills in copywriting… A well-told story has the power to transform and ice-cold prospect, who doesn’t know your biz from Adam, into a raving customer… in matter of minutes. Yet, it’s my reckoning most copywriters don’t spend enough time sharpening

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Written by Kenneth Turnbull – May 29th, 2019 Let’s talk about deadlines… Freelancers in general are notorious for treating deadlines as suggestions. And those same freelancers are the same folks you’ll see populating Facebook groups, bemoaning how hard it is to find good clients. Hmmm… I wonder why that could be? Bottom line is this:

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Written by Kenneth Turnbull – May 24th, 2019 Is empathy manipulative when it’s used for the purpose of persuasion? That’s the question I asked you in Wednesday’s email about how to become a mind reader in 2 easy steps. Before I share my take on the matter, I want to thank everyone who sent in

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