Strange as it sounds… One of the best ways to write better emails — the kind that actually sell — is to pop down to your local comedy club. ‘Cause let’s face it. Most marketing emails are as much fun to read as filling out your taxes. See, my in-laws were in town visiting, so

I was making some tweaks to my workout program earlier (I’m a bit of a fitness nerd) and it got me thinking… Your muscles are a lot like your email list. ‘Cause you can’t just train your muscles once in a blue moon and expect to get stacked and jacked gains, right? The same goes

I recently came across a wild example of what NOT to send to your email list… (A bad case of sharing a personal story gone seriously wrong.) Now, don’t get it twisted… I’m a huge proponent of sharing personal stories in emails. There’s nothing quite like it for building a real, lasting connection with your