“How did you go bankrupt?” Two ways. Gradually, then suddenly.” ― Ernest Hemingway, The Sun Also Rises Now I hope you never have (and never will) go bankrupt… But if you have — or you ask someone who has — then you’ll know how much Hemingway’s words ring true. But here’s a cheerier twist for

Read More

One of the biggest mistakes you can make as an email-based biz owner: Projecting your own head trash and hangups onto your audience. If I had a dollar for everytime I heard a business owner say “people won’t like it if I email them everyday”… … well… I’d have almost a hundred dollars. Just enough

Read More