If you’ve spent any amount of time in the world of email marketing, you’ve no doubt seen the following statistic trotted around: “For every $1 spent on email marketing $44 is made in return.”But it makes me wonder:How did they come up with this stat…… And da fuq does it even really mean? ‘Cause if

I’ll let you in on a little secret: Email copywriting — or any flavour of direct-response for that matter — isn’t really about writing. The best copywriters are often not the best “writers”. In fact, most English teachers would scoff at the way many of the copywriting greats bastardize grammar and the English language to

What if I told you there’s a new trend that could make your business feel more trusted, engaging, and downright impossible to ignore? It’s transforming how people are interacting online… And if you jump on it now… You can completely change how your audience engages with your business, building deeper trust and loyalty. I’m talking