If you want to understand human psychology… look no further than video games. Because right now, one of the fastest-growing gaming trends ain’t about escaping reality… It’s about simulating work. Yeah, games where you “escape” real life by pretending to do a job. Lawn Mower Simulator… PowerWash Simulator… Truck Driver Simulator… Even House Flipper, where

What’s the funnest way to become a better copywriter? Answer: Study stand-up comedy. Seriously! The endless parallels between stand-up and copywriting never cease to amaze me, and to demonstrate this irrefutable fact, I give you 5 nuggets of comedy wisdom from one of my favorite Scottish comedians, Daniel Sloss. “Writing comedy is like trying to

You ever heard the ‘fact’ that you should always wear a hat when it’s cold… … ‘cause you lose 80% of your heat through your head? Turns out, that 80% number is total nonsense. In actuality, you only lose about 10% of your body heat through your head. And not so coincidentally, the head makes