If you want to really master something… … learn it well enough to teach it. Sounds obvious, but hear me out. I’m working with a new client right now who sells courses. And one of the first things I like to figure out about any client I work with is: What is their WHY? A.K.A.

Today I’m going to show you how to write better copy (and feel less stressed) by simply re-arranging your furniture a little bit. Yes, seriously! See, creative work, like writing, lights up the prefrontal cortex which functions best when cortisol (your stress hormone) is nice and low. And one of the easiest ways to keep

For folks who were worried AI was going to swoop in, steal your job, and leave you destitute… … you can breathe a sigh of relief (for now at least.) A couple days ago, ChatGPT 5 just dropped, and it wasn’t the big, history-shattering breakthrough people were bracing for. A lot of folks were ready

I’ve never been particularly religious… But watching the UFC lately has me almost thinking God might be real. Because nearly every time a fighter wins, the first words out of their mouth in the post-fight interview are: “First of all, I want to thank my Lord and Savior, Jesus Christ.” Hmmm. Maybe they’re onto something.

A hidden copywriting advantage you may not know you have I’ve been working with a couple of clients recently — one in Spain, one in Portugal — who speak English as a second language… And in a weird way, working with them is making me an even better copywriter. See, one of the golden rules