Emails with Attitude

Courses
Emails with Attitude

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Email

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Email Copywriting

21 Lessons

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Emails with Attitude

Section 1: Intro to Emails with Attitude

3 Lessons

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Introduction

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What are Emails with Attitude?

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The 22 Core Principles of Emails with Attitude

Section 2: The Ingredients

7 Lessons

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Intro to Research

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Your Research Document

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Industry and Competitor Research

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Target Customer Research

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Offer Research

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Researching Yourself (Or Your Client)

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Planning

Section 3: The Recipes

5 Lessons

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Intro: Welcome to the Email Kitchen

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The Protein: Email Themes and Body Copy

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The Dessert: Seamless Transitions & Calls-To-Action

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The Appetizer: Opening Lines

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The Invitation to the Feast: Subject Lines

Section 4: The Flavor

5 Lessons

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Intro: Adding Flavor with Writing Voice

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Uncovering Your Writing Persona

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Word Choices to Find Your Unique Voice

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Cadence: The Rhythm, Flow, and Personality of Your Writing

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Writing for Clients (Mimicking Their Unique Voice)

Outro:

1 Lesson

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Your Emails With Attitude Journey Has Just Begun

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About the teacher

Kenneth Turnbull

Created by Kenneth Turnbull.

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