What if I told you there’s a new trend that could make your business feel more trusted, engaging, and downright impossible to ignore?
It’s transforming how people are interacting online…
And if you jump on it now…
You can completely change how your audience engages with your business, building deeper trust and loyalty.
I’m talking about the ‘cozy web’.
“Cozy what now!?” you ask.
The cozy web is a trend where folks are ditching the endless scrolling and oversharing on massive social media platforms.
Instead…
They’re moving to smaller, more private, tight-knit communities.
And it’s no wonder.
Because social media sites have been starkly less personal in recent times.
Your Facebook feed, once filled with posts from friends and family, is now flooded with ads and content from people you don’t even follow…
And Twitter (whoops, I mean X… the everything app) is just as bad, if not worse…
… with the same 50 or so engagement-bait accounts dominating the main feed of every single user, unless you go out of your way to mute or block them.
So it makes sense that folks are craving something that feels real.
They want connection.
They want belonging.
And they’re finding it in group chats, small discord channels, and niche online communities.
But what about you?
How can small business owners adapt to this new wave of the cozy web.
Simple…
Make your business feel cozier with cozy emails.
To help you with that, here are 3 easy ways to make your emails cozier.
Lean into shared values:
Plant your flag and let your audience know what you stand for…
… whether that’s saving the planet, making cool stuff, or cracking terrible dad jokes.
Whatever it is, own it.
Create a sense of belonging:
Treat your audience like mates, not customers.
Bring them into your tribe, and make them feel like they’re part of something bigger and better than just another mailing list.
Share relatable, personal stories:
Got a big win? Brag a little.
Made a colossal mess? Laugh about it.
Embarrassed yourself at the coffee shop again? Share it.
These stories make your business feel human…
And they’re waaay more interesting than another “limited-time offer.”
Now this cozy biz shiz ain’t about being everywhere at once, or trying to please everyone.
It’s about creating a space where folks who vibe with you can feel at home, among like minded individuals who “get them”.
And email is one of the best ways to create this kind of connection.
Speaking of which…
If you want some help from yours truly with making your emails so cozy, they warm up ice cold prospects into loyal, raving fans…
… then click the link below to get loads more of my email tips:
https://kennethturnbull.com/email-newsletter
Stay sharp,
Kenneth Turnbull
