With Black Friday just around the corner…
… I’ve got some belter insights for you that’ll make sure your emails don’t just gather digital dust in folk’s inboxes this holiday season.
Get a load of this:
While enjoying my morning coffee, I was perusing through this massive study on email marketing.
(Proper beast of a thing: looking at 5,765 emails sent to 455 million subscribers)
Here’s the scoop on the findings:
- Content-heavy emails get more attention than emails purely focussed on offering a discount…
(Makes sense. Most folks have gone a bit “discount blind” as uncreative marketers have become muchos over-reliant on them.)
That said, the study also showed that: - Discount emails work best when they’re limited to being seasonal — Good news for your Black Friday promos
- And bundle offers & free samples (or trials) are more effective at driving sales than generic XX% off discount offers
This is where the kind of “Emails with Attitude” I write can give you the best of all worlds.
For starters, they’re content-heavy…
So they don’t feel like the same old dull & dreary sales pitches everyone else is sending.
Plus…
They’re loaded with personality, wit, and a dash of charm that keeps your list hooked.
And while Emails with Attitude never NEED to rely on using discount tactics to make sales…
At seasonal times of the year, you can easily chuck in a bundle or free trial offer into the CTA of these emails to kick off a proper stampede to your checkout page.
For my expertise in creating a kick-ass Black Friday promotion with attitude this year, walk this way:
https://kennethturnbull.com/work-with-me-emails/
Stay sharp,
Kenneth Turnbull
P.S. Fancy checking out the study yourself? Just Google the “2022 study on email marketing from Chaparro-Peláez and colleagues.”
But a word of warning:
While you can glean a lot of interesting tidbits from the hard data in these studies…
I suggest you take the study author’s conclusions with a heavy dose of skepticism. Critical thinking is king.
I mean, check this:
The study claims sending more frequent emails leads to lower open rates. (Not so surprising!)
However…
They conclude that this means marketers should be sending out LESS emails.
To that, I say, NONSENSE!
Open rates aren’t the be all and end all…
And last I checked, you can’t pay your bills in email opens.
Sales, my friend, are what matter at the end of the day, and the more shots you take at making that sale, the more shots you’re gonna make.
Plus, when you do email right…
You’ll be a welcome guest, not a pest, in your subscribers inboxes anyway. So…
Email early…
Email often…
And email with attitude!
Peace out ✌️