I recently came across a wild example of what NOT to send to your email list…
(A bad case of sharing a personal story gone seriously wrong.)
I’m a huge proponent of sharing personal stories in emails. There’s nothing quite like it for building a real, lasting connection with your readers.
With each relatable story you share, you create a ripple effect.
Your readers feel seen.
Understood.
Valued.
And in time, all that good stuff leads to higher engagement, better conversions, and an audience that actually sticks around.
But here’s the thing…
There is such a thing as taking it too far… like a former Amazon VP did on LinkedIn recently.
(Not an email, I know, but the same principles apply.)
Take a gander at this:
Needless to say, this post went absolutely viral… but for all the wrong reasons.
And the poor guy was mocked all over the internet.
Bottom line: No man (or woman) alive needs to be sharing that sort of stuff publicly.
Sure, a bit of personality and humor in your emails goes a long way, but some personal stories?
Aye, they’re best left unsaid.
So here’s the crack:
If you’d like help with emails that pack in just the right amount of personality, build solid bonds, and keep your customers coming back…
I’ve got you covered.
And here’s the best part:
I’ll capture your unique voice so that every email sounds like it came straight from you… just without you having to do any of the heavy lifting.
Just check this message I recently got from one of my email clients.
“Ha! Brilliant, Kenneth. I can’t believe how well you’ve captured my writing style/ voice and the language of our industry.”
For top-notch tips on writing personality-packed emails that sell, go here:
https://kennethturnbull.com/email-newsletter
Stay sharp,
Kenneth Turnbull