Why your emails might be bland (and how to fix it)

If you want your emails to stand out, get remembered, and actually do something for your business…

You’ve got to know what you stand for.

Sounds obvious, right?

But you’d be shocked how many folks float through life on autopilot…

Never really thinking about their personal values beyond “don’t kick puppies” and “be nice to your nan.”

One of the underrated perks of starting an email list is that it forces you to stop, think, and actually figure this stuff out:

What do you care about?

What do you believe in?

What hill would you happily die on?

Whenever I take on a new email client, this is one of the first things we go through.

Because the clearer they are on their values, the easier it is for me to write in their voice, capture their tone, and bake those values into every email we send.

And this is an exercise I highly recommend you go through for writing to your own list, too.

For one, it’ll give you a built-in source of a ton of email ideas…

It’ll help you instantly filter out the type of stuff you don’t want to talk about in your emails…

It’ll allow you to automatically attract your kind of people… A.K.A. the ones who stick around, buy from you, and don’t want to make you chuck your laptop out the window…

Not to mention, it’ll give your writing more bite, clarity and consistency.

Now if you want a process for identifying your core values and effortlessly weaving them into every email you write (for fun and profit)…

My Emails with Attitude Cookbook can show you how.