Written by Kenneth Turnbull – February 9th, 2016
What keeps you awake at night?
I don’t know about you, but I often lie awake at night thinking about what keeps the target markets I’m marketing to awake at night.
What are their problems?
What are their pains?
Sometimes my brain just won’t shut off. It’s bit of a problem really…
But it’s a very profitable problem to have, as I’ve come up with some of my best headlines just laying awake in my bed.
If you do this, you need to write down the ideas right away though — so I keep a pad and pen next to my bed. Because if you don’t get the ideas written down quick, you will probably forget them by the morning.
That’s just how I usually stumble across my best ideas.
If you do anything unusual to spark your marketing creativity, I’d love to hear from you.
Have a great day,
Kenneth Turnbull