This post has nothing to do with copywriting…
… but it will help make you (and the copy you write) considerably more persuasive.
And all you have to do is shun one bit of ill-conceived advice from The Wolf of Wall Street.
The advice in question:
In one of the movie’s scenes, Jordan Belfort is encouraging his employees to live lavishly…
And even advising that they go into debt buying fancy suits, sports cars, watches, and extravagant homes so they’re motivated by the constant need to earn more money to sustain their pricey lifestyle.
Huge mistake, I reckon.
For a multitude of reasons.
For one, if you live like this and your business hits a slow patch, you’re going to have a tough time weathering the storm with zero cash reserves and a mountain of debt.
And more:
Putting yourself into a desperate situation is one of the worst things you can do for your persuasiveness.
Because the hardest deal to close is the one you desperately need.
And if you are desperate, it will subtly come across in what you say and how you act, and the other person will often sense that something doesn’t feel quite right and you’ll scare them away.
Conversely…
The easiest deal to close is the one you don’t need.
So, if you want my advice, don’t just ignore Jordan Belfort’s call to live beyond your means…
Do the complete opposite.
Live well within your means…
Do everything possible to avoid putting yourself in a desperate spot…
And realize that the vast majority of the desires you feel for materialistic objects come from a place of lack.
A lack that cannot be filled with anything external. You instead fill it from within…
Embracing an attitude of “It doesn’t matter what anyone else does or doesn’t do. I’ll be eating good, regardless.”
When you adopt this attitude to live — and truly mean it… not just faking it — every single thing you do becomes tremendously more persuasive on autopilot…
… from the emails you write to even talking yourself out of a speeding ticket.
For even more ways to make your email copy more persuasive, go here to feast your eyes on my entire email methodology:
https://kennethturnbull.com/Emails-with-Attitude-Doc
Stay sharp,
Kenneth Turnbull