Written by Kenneth Turnbull – February 23rd, 2016
Do you remember your Mother telling you when you were a kid, that…
– Honesty is always the best policy
Well you should listen to your Mother, because she’s right.
At least when it comes to advertising. (In more ways than you might think…) You should always be honest in your advertising, not just for the obvious reasons. Such as avoiding getting sent to the slammer, or getting handed a hefty fine for false and misleading advertising.
No, there is a far better reason to be honest in your ads and that reason is you will make more sales.
And if you really want to make out like bandit, don’t just be honest.
Be brutally honest…
Call out all of your products flaws and stick them right in the opening of your sales letter
You might be thinking why on earth you would want to do this?
The answer is simple.
It makes you far more believable.
If you come out straight away and mention all the flaws in your product, the reader of your ad is going to be far more likely to belief any of the big claims you make later in your ad.
If no-one believes the claims you make in your advertising, then no-one will buy. That’s how powerful a factor belief is. Don’t under estimate it.
If you don’t believe me I dare you to try it for yourself. Make a small change to one of your ads or sales letters and admit some of the flaws your product or service may have.
Make the change for just 30 days and see for yourself.
I think you’ll be pleasantly surprised by the results.
Have a great day,
Kenneth Turnbull